Now or never
02.
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ou can see different types of ads on TikTok. All ads in user feeds or search pages that are paid for by an advertiser are marked with a Sponsored Video or Ads icon. The ad can be interacted with in the same way as user-generated content.
For example, it can be shared, liked, commented on, or replayed if the advertiser has enabled these features for the particular video. If an ad violates the rules, you can complain about it.
We help advertisers measure the performance of their TikTok ads, such as whether game downloads have increased since the launch of a campaign. To do this, we share information about your views and ad interactions with our advertiser measurement partners. These intermediaries help clients analyze the results of advertising campaigns.
We want ads on TikTok to make your experience with the app more enjoyable and interesting. That is why advertising in the application is selected individually for each user based on their interests and other information that we have.
In order to make ads more useful and relevant, TikTok may use the data you provided during account registration, network and device information obtained while using the application, activity in the application (including interaction with related ads) and outside of it, and other data from our advertising partners, depending on your ad personalization settings.
Here are a few metrics based on which ads are selected:
We help advertisers measure the performance of their TikTok ads, such as whether game downloads have increased since the launch of a campaign. To do this, we share information about your views and ad interactions with our advertiser measurement partners. These intermediaries help clients analyze the results of advertising campaigns.
